I directed the event marketing for a a nonprofit, professional association's regional conference in 2015. We had a shoestring budget and a team made up of a committed volunteers - a familiar story for most non-profits.
In the following post, I've shared the goals for the conference, key communications strategies and samples of some of the materials. If you need ideas for creating an integrated event marketing campaign on a limited budget, contact me to discuss my experiences.
Everyone – and I mean EVERYONE – is talking about marketing communications. Not just any old marketing communications, but integrated marketing communications or IMC.
If your company’s marketing communications are not integrated, you are wasting money, effort and time that could be spent on building your brand, generating revenue and improving profitability.
